We are thrilled to announce that in September 2022, BRAN Investments became an investor into Biff’s. Biff’s is a veg-led vegan comfort food brand, led by an award-winning management team, that have gained significant traction within the first few years of launch.
Biff’s has created an innovative range of street food-inspired products using jackfruit as its primary ingredient, offering and ‘naturally naughty’ alternative to traditional gluten and pea-based alt-meats. Its flagship product is Europe’s first commercially available vegan wing with a sugarcane “bone”. The range also includes burgers, loaded fries and sauces.
Initially starting out in London’s vibrant street food scene, with a mission ‘to make plants taste out of this world, so we can stay in it’, Biff’s early success saw them tour the UK’s biggest festivals and open locations in Shoreditch’s Boxpark, as well as collaborating to create BrewDog’s only fully vegan bar. After scaling their production capabilities in late 2019, Biff’s branded products have gone on to appear on the menus of 1000s of foodservice providers across the UK and Scandinavia, including restaurant chain Frankie & Benny’s and Greene King pubs, and are also available via Deliveroo and Uber Eats through their delivery-only kitchens.
As a unique offering in the plant-based market, Biff’s entered UK supermarket’s in 2022. The Biff’s Plant Shack range launched several products into around 300 Waitrose stores across the country. Sainsbury’s was next to launch in September 2022, launching several of its products in around 405 stores across the UK. With the UK plant-based market seeing huge growth and currently worth over £3billion, this puts the company in a strong position to capitalise and expand.
Our investment coincided with the company also raising investment from the Greater London Investment Fund, providing sufficient capital for the company to capitalise on short term opportunities in retail and beyond. This will lead to the company being in a strong trading position before undertaking a larger fund raise during 2023, to undertake further commercialisation plans.
Commenting on the investment, Ashish Goyal said “There is an ever-increasing awareness of the impact our food choices have on the environment. Biff’s have created a unique product and brand to have a significant impact on the growing vegan products market. The team have created a unique street food themed brand with multiple routes to market already secured. This positions the company well for their future expansion and we are excited to be an investor at this time, helping them to realise their ambitions for the brand. Importantly the food tastes amazing and we are excited to see new products being brought to market in due course”
Initially starting out in London’s vibrant street food scene, with a mission ‘to make plants taste out of this world, so we can stay in it’, Biff’s early success saw them tour the UK’s biggest festivals and open locations in Shoreditch’s Boxpark, as well as collaborating to create BrewDog’s only fully vegan bar. After scaling their production capabilities in late 2019, Biff’s branded products have gone on to appear on the menus of 1000s of foodservice providers across the UK and Scandinavia, including restaurant chain Frankie & Benny’s and Greene King pubs, and are also available via Deliveroo and Uber Eats through their delivery-only kitchens.
As a unique offering in the plant-based market, Biff’s entered UK supermarket’s in 2022. The Biff’s Plant Shack range launched several products into around 300 Waitrose stores across the country. Sainsbury’s was next to launch in September 2022, launching several of its products in around 405 stores across the UK. With the UK plant-based market seeing huge growth and currently worth over £3billion, this puts the company in a strong position to capitalise and expand.
Our investment coincided with the company also raising investment from the Greater London Investment Fund, providing sufficient capital for the company to capitalise on short term opportunities in retail and beyond. This will lead to the company being in a strong trading position before undertaking a larger fund raise during 2023, to undertake further commercialisation plans.
Commenting on the investment, Ashish Goyal said “There is an ever-increasing awareness of the impact our food choices have on the environment. Biff’s have created a unique product and brand to have a significant impact on the growing vegan products market. The team have created a unique street food themed brand with multiple routes to market already secured. This positions the company well for their future expansion and we are excited to be an investor at this time, helping them to realise their ambitions for the brand. Importantly the food tastes amazing and we are excited to see new products being brought to market in due course”